Trump Organization to Go Budget Friendly With ‘American Idea’ Hotel Chain


Eric Danziger, the chief executive of the Trump Organization’s hotels division, said in an interview that the company had planned a hotel expansion for nearly two years, apart from the Trump campaign. During the campaign, the Trump children would report back about the thousands of supporters attending rallies and what they saw as a chance to build a line of hotels standing out from the cookie-cutter options in midsize and small cities.

“I said, ‘That’s brilliant,’” Mr. Danziger recalled. “The reality is we should have something in those kinds of locations.”

Mr. Danziger, a longtime hotel executive who previously led Wyndham Hotels, said the first American Idea hotels would open in the Mississippi Delta, but he rejected the idea that the electoral map of 2016 would become a blueprint for picking future locations. Mr. Trump



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