Heidi Klum’s New Supermarket Clothing Line Underlines the Importance of Being Noticed in Fashion and Branding, says Hi-Tech Printing & Labeling Inc.


It’s easy for fashion icon Heidi Klum’s products to get noticed; others need to work harder.

The right kind of labeling can do an awful lot to highlight the attributes of even relatively small fashion brands.

A June 6 article on USA Today describes how modelling legend and TV personality Heidi Klum is launching a new clothing line in American branches of Lidl, a German discount supermarket chain that is opening its first U.S. stores this month with nine locations on the East Coast. Los Angeles based label manufacturer Hi-Tech Printing & Labeling Inc. says that, while Ms. Klum’s fame and the novelty of being featured in the new…



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