Drumroll Uncovered Which Brands Were Most Loved at E3 Using Groundbreaking “Brand Love Score” Technology


E3, the world’s premier event for computer, video, and mobile games and related products took place this week, gathering tens of thousands of the video game industry elite at the Los Angeles Convention Center. Brands showed off groundbreaking new technologies, never-before-seen products and elaborate experiences to attract attention and praise from gamers, all while independent agency Drumroll watched and analyzed brand and game mentions across Twitter via its innovative “Brand Love Score” tool to measure the events and initiatives, live, as it played out. The first “Brand Love Score” was calculated at SXSW 2017.

The proprietary system monitored what people were saying on Twitter about their favorite brands and games. It then looked at the…



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