Best Western Hotels & Resorts plans to put artificial intelligence powered smart-speakers in its guest rooms, following in the footsteps of hotel companies Marriott International Inc. (MAR) and Wynn Resorts Ltd (WYNN), travel publication Skift reported.
Best Western has launched a pilot program of deploying Amazon Dot devices in a few of its hotels. It is working with Runtiz to develop and deploy a pilot that will initially be tested in about a dozen properties.
“The Amazon Alexa, to me, is the future. Right now, people are into messaging, but in the future, it’s going to be artificial intelligence and voice activation,” Best Western Hotels & Resorts CEO David Kong told Skift.
Amazon’s artificially intelligent, voice-activated assistant Alexa runs in the cloud.
Kong noted that with with Amazon Dot, a guest can not only leave a wake-up call, have it play music or tell the time, but it…